KPO service key to Philippines’ $25-billion BPO target: Synergy

Knowledge approach outsourcing (KPO) services is the key to disseminating the country’s Business Processing Outsourcing economic and hauling in US$25 billion revenues in the part decade, announced the BPO Association (BPAP).

Market research, specifically, is a dormant vertical so can be monetized considering the perfect priorities in marketing the Philippines as a impending researching hub, stressed Germaine Reyes, Managing Director of Synergy Business Consultancy that specializes in economic research.

Already, KPO services providing focus on arena researching are catching up in the local BPO industry. Some 9% of BPO businesses queried provide services involving state research, according to a contemporary BPAP survey.

“Aside of the Philippines making cost-effective put side by side provided a larger number of countries, our margin lies in our ability to watch at the patron necessity based on information from multitude of perspectives to pass on clientele additionally business-focused output,” she explained. ‘This is valuable in conducting effective world exploring which aids in decision-making and re&wshyp;selling plan development.”

Synergy, that is pushing for the Philippines as a middle for KPO services in boom research, has been heard presenting the services for 11 years. “We appreciate how the sell behaves and we conduct researching effective for our clients,’ Reyes noted.

Synergy’s expertise put in quantitative research; qualitative inspection via focus team discussions (FGDs), ethnographic research; telemarketing, online research, statistical analysis, information mining and analytics; and training. The association has served different industries, spanning out of the telecommunications, food and beverages, true estate, IT, banking, customer products, legal and HR services, pharmaceuticals, academe, media, with others.

“We are as well pushing to broaden our services in the region examination region by given that outsourcing services not clearly to customers in Asia Pacific but as well to customers in the US. One of such services is analytics outsourcing that we think serves to be a key value increase area.”