Wednesday, September 26, 2012

Diwali gifts ideas for corporate employees, Innovative Diwali gifts India

While business sentiment may be cautious in the actual brief duration during it comes to festive gifting, India Inc is getting generous along its budget, expanding its gift spends by most 30- 40 per cent this year.

"This year, India Inc is very upbeat as distant as gifting is concerned. Although the actual trend varies from one sector to another, on an average corporates have hiked their gifting allot by 30- 40 per cent," said a senior marketing person from myantra. com , a corporate gifting site.

"And this is not just for their corporate clients yet holds true for their own employees too," he added.

With Diwali circular the actual corner, corporate gift organizations are busy delivering big orders from different companies.

"The gifting industry in India is estimated at Rs 12,000 crore as well as it is growing at 20- 25 per cent annually," Girish Khare, chief marketing officer, RewardPort India, India's leading rewards & loyalty management firm, said " final year was not so good. yet this year in terms of volumes alone, our festive gifts business has gone higher by 15- 17 per cent compared to final year. So you can say it is a fine growth," said Khare.

The organization counts Hindustan Unilever Ltd, Ranbaxy, LG, Godrej, Idea Cellular, Mobile Store, Club Mahindra as well as Axix Bank between its greater clients.

According to Khare, this year corporates are not just looking at larger gift items yet at innovative ideas along a personal touch, keeping the actual profile of the actual recipient in mind.

So chocolate boxes, wine bottles as well as candles are replaced by free holiday packages, movie tickets, dinner coupons, spa vouchers as well as other gift coupons, which distribute the actual receiver the actual freedom to purchase gifts of their choice.

"People are now looking at more value- added gifts, for example, freedom passes for a year to observe a movie at any of the actual 1,500 multiplexes across 100 cities, or a holiday package or free spa passes," Khare said.

According to Suvir Khullar, managing director ( MD), Gifting Ideas Pvt Ltd, " Clients are bored along chocolates, sweets, diyas as well as thalis , which are almost likely to be passed on. Clients are asking for innovation in the actual product, irrespective of the actual price range." organizations say that as corporates increasingly become knowing of worth of brands, they are looking to distribute gifts that stand out as well as have better brand recall along the actual clients.

"The gift should be of utility. It could as well as be discussed at residence or the actual office of the actual recipient as well as have a " wow" factor attached.

Only then will they stand out in the actual clutter as well as will there be a brand recall," Khullar said. He counts companies, such as American Express, Barclays, Infosys, Citi Group, Essar, Google, HDFC Bank, Nokia as well as Volkswagen between his clients.

Like every year, financial sector as well as pharma organizations direct during it comes to gifting.

"Financial companies as well as pharma organizations are very generous during it comes to gifting budgets. Also, multinational quick moving consumer goods ( FMCG) organizations are very generous along their budgets. yet this year we have seen few slowdown from the actual auto companies," Khare added.

Tags: Diwali gifts ideas, Diwali gifts ideas for employees, diwali gifts ideas for family, Diwali gifts ideas for friends,


  1. The Diwali gift ideas were very useful. I admire the ideas provided by you.

    Diwali Gifts

  2. The corporate have started preparing for Diwali regarding gifts for employees.There are plenty of options in the market but still people got messed up in selecting a right gift.
    diwali gift ideas for customers

  3. Thank you for the info. It sounds pretty user friendly. I guess I’ll pick one up for fun. thank u

    send diwali sweets to india


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