Wednesday, September 26, 2012

Order Online Diwali gifts India, Deepavali Gifts, Branded Diwali gift products

After a year of dimness due to the actual economic slowdown that resulted in business uncertainty, Diwali seems to have lifted the actual spirits of the actual branded products distribution industry to few extent.

“Last Diwali, the actual trend was more towards lesser-priced customised gifting as well as less towards branded products. the actual game changer this year is that corporates are going in for branded products,” says Phani Raj, managing director of corporate gifts as well as brand merchandising company, eYantra Industries.

For instance, an Indian hospital chain has placed orders along eYantra for 32,000 Cadbury festive packs, while a mobile organization based out of Gurgaon released an order for 530 LCD televisions. Also, a Bangalore-based software giant released a large order for TVs, DVD players, rice cookers as well as mobiles numbering 1,700.

The distinct shift to branded products for this Diwali is because organizations delayed taking selection on gifting. Organising customised products in a brief span of time is hard as well as hence corporates are moving towards readily-available branded products, reasons Raj.

The overall corporate gifting market in India (both organised as well as unorganised) was Rs 6,000 crore final year, of which Diwali constituted Rs 2,000 crore.

eYantra, along revenues of Rs 50 crore final year, currently has 650 clients that refers Microsoft, Dr Reddy’s, Wipro, Infosys, Accenture, Bharthi Cements, ACC Cements, Zuari Cements, Dell, TCS, Oracle, Max New York Life as well as MRF Tyres.

“With orders coming in for branded products like LCDs, microwave ovens as well as induction cookers, as well as approximately 70 per cent of our clientele expected to distribute us orders, we hope to grow by 27 per cent this Diwali,” Raj adds.

Malvan Cunha, chief executive of Elegant Novelties, which distributes branded products of organizations like P&G, Cavincare, Modi Revlon as well as Belmonte, says organizations are increasingly looking for branded products that are useful as well as relevant to the actual recipient.

Elegant got orders for close to 8,000 Cadbury festive packs as well as 1,000 pieces of Prestige cookers, between others, for this Diwali. “Courtesy the actual shift to branded products from the actual earlier unbranded gifts like sweet boxes as well as dry fruits, we anticipate a 10 per cent growth this Diwali, over final year,” Cunha adds.

However, brand-domain experts like Harish Bijoor, chief executive of Harish Bijoor Consults Inc, a private-label consulting company that specialises in brand as well as business strategy, trust that obscenely-budgeted gifts will look a downtrend this Diwali.

Terming the actual corporate gifting market in India as a “cottage industry”, Bijoor says inflation in terms of prices has hit the actual sector hard. “The trend of eatables such as dry fruits as well as nuts as well as chocolates as well as sweets will reign high. There, however, is a bigger yen of customers to get branded gifts, particularly during it is a gift of high-value. Further, websites of every kind proposal branded items at fine prices today. This is the actual new dimension to gifting today. Group discount sites are but other added dimension of this year's gifting market,” he adds.

Drawing a queue among the actual confident as well as negative aspects of corporate gifting, Bijoor says gifts got from vendors are being compared against one other as well as this causes a kind of “positive goodwill” for one year towards the actual one who has gifted major value.
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